The Tucson Jewish Community Center approached me about a fund-raising campaign they were launching to raise support for their scholarship program that helps underprivileged families place their children in JCC programs. The Tucson J offered some of the most sought-after early child education programs in Tucson.
After evaluating their goals, I suggest rather than creating one video, that we create a mini documentary series they could release throughout the month of the campaign– thereby baulking exposure and interest in the program.
The result was four mini-documentaries capturing the stories of four families who have thrived at the Tucson J, and a fifth combined documentary weaving the best of the family stories with a narrative detailing the program and inviting support.
The series and campaign just launched. Here is what it looks like: